Professional experiences
Managing partner
REDSTONE ADVISORY PARTNERS , London
From September 2015 to Today
Leading Business development for Redstone Family Office. Responsible for business development,
investment analysis and asset allocation. Member of the investment committee with overall
responsibility for Retail, Sports and hospitality investments
Partner
Medatest Ltd , London
From March 2020 to Today
Medatest is built to help government, municipalities and large corporations make rapid ground in their fight against Covid-19, by providing professional buyers with Covid-19 test kits, as well as Personal Protective Equipment and related products. Medatest provides the equipment people need to get on with the job, from basic products to specialised made-to-order needs.
We also provide Covid-19 test kits, respirator masks, protective eyewear, protective apparel, powered air and supplied-air respirators, novel Coronavirus and other products. The Medatest Antigen Rapid Test is designed in Switzerland and manufactured in the EU and the Medatest Aria N95 FFP2 respirator masks are made in the UK and accredited by Made in Britain.
Partner & board member
GRIFONE , Barcelona
From October 2016 to November 2020
Grifone is one of the oldest outdoor brands in Europe (www.grifone.com). Every design is codeveloped by the elite athletes of the Grifone Team to ensure all of our garments are mountain ready in the most challenging conditions. Led a turnaround strategy, developing a full vertical model in the company, from inhouse design to production and sales on our own online and retail network (Branded stores, shop in shop and online). After turnaround completed, sold to an industrial group in 2020.
Managing director
ALWAYS SPORTS MANAGEMENT , Valencia
From September 2009 to September 2016
ALWAYS Group it is a boutique marketing firm specialized in sports, media & entertainment. Company was sold to a shareholder group of Media company VOCENTO in 2015 ( www.vocento.com )
Global marketing & partnership director
NATIONAL GEOGRAPHIC Stores , Barcelona
From October 2007 to November 2009
Developing and activating the marketing and Partnership programmes of National Geographic Store in the award winning flagship store in London, Singapore, Madrid among others. Achieved over 10M revenue in NG store partnerships.
Head of sponsosrship and business development (consultant)
SUPERLEAGUE FORMULA , Barcelona
From September 2007 to December 2009
Responsible for the Racing Teams, Events and football clubs commercial and business development activities in Asia, EMEA, South of Europe, UK, Brazil and Russia. Managing a team of 10 sales manager in people and a network of 12 agents. Samples of Football Clubs signed: Al Ain , Flamengo, AC Milan, AS Roma, Liverpool, Sevilla FC, Olympiacos Sponsorships: Alqudra (UAE), Pepsi, Puma etc.. Company Equity Investment: Suro Capital (25m Euros)
Sponsor & broadcaster relations manager
AMERICAS CUP MANAGEMENT , Valencia
From March 2005 to September 2007
Developing and activating the marketing and Sponsorship programme of the partners for the 32nd America’s Cup.Part of the team that achieved over 150M Euros from Sponsorship revenue. Sponsors: Louis Vuitton, Coca Cola, Estrella, Corte Inglés, Alcatel, Santander, Ford, Endesa and over 10 concessions at the Americas Cup Port.
Global sports marketing director
BASICNET S.P.A (KAPPA, ROBE DI KAPPA) , Torino
From February 2003 to February 2005
Developing the global marketing activities and sponsorship strategy for the Kappa, Robe di Kappa, Kway and Superga Brands. Developed and executed the first Kappa Cup (www.kappacup.com) and searching out, evaluating and negotiating new sponsorships contracts and renewals such as Real Betis (Spain), Brescia Calcio (Italy), Tottenham (UK), Feyenoord (Netherlands), FC.Copenhagen (Denmark), Ladies European Golf Tour Title Partner, Renault F1 (Sourcing supplier), Italian Rugby National Team
International corporate sales manager
MARCUS EVANS , New york
From December 2000 to July 2002
Developed and marketed Corporate Sports & Entertainment hospitality packages and Strategic Business Summits to Senior Executives in Fortune 1000 companies
President office (internship)
INTERNATIONAL OLYMPIC COMMITTEE , Lausanne - Internship
From July 1998 to February 1999
Organised and co-ordinated the professional engagements of the President of the IOC, Mr. Samaranch, including speech and correspondence writing.
Degree
Languages
Espagnol - Native language
Anglais - Fluent
Français - Fluent
Italien - Fluent
Portugais - Technical