AA

Antonio Alquezar Sanz

International business development senior executive

Professional experiences

Managing partner

REDSTONE ADVISORY PARTNERS , London

From September 2015 to Today

Leading Business development for Redstone Family Office. Responsible for business development,
investment analysis and asset allocation. Member of the investment committee with overall
responsibility for Retail, Sports and hospitality investments

Partner

Medatest Ltd , London

From March 2020 to Today

Medatest is built to help government, municipalities and large corporations make rapid ground in their fight against Covid-19, by providing professional buyers with Covid-19 test kits, as well as Personal Protective Equipment and related products. Medatest provides the equipment people need to get on with the job, from basic products to specialised made-to-order needs.

We also provide Covid-19 test kits, respirator masks, protective eyewear, protective apparel, powered air and supplied-air respirators, novel Coronavirus and other products. The Medatest Antigen Rapid Test is designed in Switzerland and manufactured in the EU and the Medatest Aria N95 FFP2 respirator masks are made in the UK and accredited by Made in Britain.

Partner & board member

GRIFONE , Barcelona

From October 2016 to November 2020

Grifone is one of the oldest outdoor brands in Europe (www.grifone.com). Every design is codeveloped by the elite athletes of the Grifone Team to ensure all of our garments are mountain ready in the most challenging conditions. Led a turnaround strategy, developing a full vertical model in the company, from inhouse design to production and sales on our own online and retail network (Branded stores, shop in shop and online). After turnaround completed, sold to an industrial group in 2020.

Managing director

ALWAYS SPORTS MANAGEMENT , Valencia

From September 2009 to September 2016

ALWAYS Group it is a boutique marketing firm specialized in sports, media & entertainment. Company was sold to a shareholder group of Media company VOCENTO in 2015 ( www.vocento.com )

Global marketing & partnership director

NATIONAL GEOGRAPHIC Stores , Barcelona

From October 2007 to November 2009

Developing and activating the marketing and Partnership programmes of National Geographic Store in the award winning flagship store in London, Singapore, Madrid among others. Achieved over 10M revenue in NG store partnerships.

Head of sponsosrship and business development (consultant)

SUPERLEAGUE FORMULA , Barcelona

From September 2007 to December 2009

Responsible for the Racing Teams, Events and football clubs commercial and business development activities in Asia, EMEA, South of Europe, UK, Brazil and Russia. Managing a team of 10 sales manager in people and a network of 12 agents. Samples of Football Clubs signed: Al Ain , Flamengo, AC Milan, AS Roma, Liverpool, Sevilla FC, Olympiacos Sponsorships: Alqudra (UAE), Pepsi, Puma etc.. Company Equity Investment: Suro Capital (25m Euros)

Sponsor & broadcaster relations manager

AMERICAS CUP MANAGEMENT , Valencia

From March 2005 to September 2007

Developing and activating the marketing and Sponsorship programme of the partners for the 32nd America’s Cup.Part of the team that achieved over 150M Euros from Sponsorship revenue. Sponsors: Louis Vuitton, Coca Cola, Estrella, Corte Inglés, Alcatel, Santander, Ford, Endesa and over 10 concessions at the Americas Cup Port.

Global sports marketing director

BASICNET S.P.A (KAPPA, ROBE DI KAPPA) , Torino

From February 2003 to February 2005

Developing the global marketing activities and sponsorship strategy for the Kappa, Robe di Kappa, Kway and Superga Brands. Developed and executed the first Kappa Cup (www.kappacup.com) and searching out, evaluating and negotiating new sponsorships contracts and renewals such as Real Betis (Spain), Brescia Calcio (Italy), Tottenham (UK), Feyenoord (Netherlands), FC.Copenhagen (Denmark), Ladies European Golf Tour Title Partner, Renault F1 (Sourcing supplier), Italian Rugby National Team

International corporate sales manager

MARCUS EVANS , New york

From December 2000 to July 2002

Developed and marketed Corporate Sports & Entertainment hospitality packages and Strategic Business Summits to Senior Executives in Fortune 1000 companies

President office (internship)

INTERNATIONAL OLYMPIC COMMITTEE , Lausanne - Internship

From July 1998 to February 1999

Organised and co-ordinated the professional engagements of the President of the IOC, Mr. Samaranch, including speech and correspondence writing.

Degree

EHL Campus Lausanne – Bachelor of Science in International Hospitality Management – 2000

Languages

Espagnol - Native language

Anglais - Fluent

Français - Fluent

Italien - Fluent

Portugais - Technical

Skills

Project Management
Major event hosting
Investment Analysis
M&A
Syndication
Sports Infrastructure
Project finance
Rights Optimisation
Sponsorship
Business Planning
Strategy Development
Sales