photo de profil d'un membre

Lucie Berling

CV Lucie Berling

25 Jahre - Genève (1201) Schweiz

berufliche Situation

In aktiver Suche

Berufswunsch

Arbeit
Sales, Marketing & Branding Specialist
Erfahrung
From 2 to 5 years
Vergütung
Entre 40 k et 50 kCHF
Vertragsart
Permanent job, Limited duration job
Mobilität
- Schweiz
Funktionen
- Events
- Marketing
- Sales
Sektoren
- Luxusguter
- Marketing, Kommunikation, Werbung, PR
- Medien, Unterhaltung, Kunst, Presse

Zusammenfassung

I have a business mind and a creative eye. I chose to study at EHL Business School over the École du Louvre, where I was also admitted, to learn how to build, manage, and grow meaningful projects. I have worked in hospitality, fine jewelry, aerospace, and branding, always with the same drive to explore, learn, and create. I studied management, finance, accounting, law, marketing… but I have always stayed connected to art, design, and craftsmanship. I like structure, but I need meaning. I like results, but I care about the story behind them. 13 years of national-level swimming. 2 marathons. I know what it means to work hard and stay focused. Today, I want to help build strong, beautiful, and thoughtful brands, made to last, and made to matter.

Berufserfahrungen

Marketing manager

SkySoft-ATM , Genève

Seit 01 januar 2024

Marketing associate & social media manager

SkySoft-ATM , Genève

Von Januar 2024 bis Mai 2026

• Developed and monitored digital marketing strategies (SEO, SEA, KPIs)
• Structured and optimized CRM systems to improve customer engagement
• Managed and updated website content to align with brand and UX standards
• Planned, launched, and tracked paid social media campaigns
• Created and scheduled multi-platform content to ensure consistency and visibility
• Led cross-functional projects and organized corporate events
• Directed the full redesign of the brand identity, from concept to rollout

Marketing director

VERTIGE , Genève

Von Oktober 2023 bis März 2026

• Designed and executed marketing strategies tailored to luxury positioning
• Created multimedia content, including video editing and visual assets
• Managed brand presence across social media platforms
• Coordinated marketing events, product launches, and promotional campaigns
• Built and managed commercial partnerships and brand collaborations
• Analyzed campaign performance and optimized key metrics (reach, engagement, ROI)
• Handled gemstone sourcing, purchasing, and resale, with attention to product value and origin

Marketing specialist & event coordinator

Bucherer AG , Genève

Von August 2023 bis Februar 2024

• Coordinated luxury events and provided operational support onsite
• Managed artistic collaborations and brand partnerships
• Advised clients and handled sales in certified pre-owned watchmaking and high jewelry
• Executed administrative duties to support daily boutique operations
• Analyzed return on investment (ROI) of marketing and sales activities
• Monitored and reported key performance indicators (KPIs)
• Organized and maintained financial documentation for audits and internal use

Marketing specialist & copywriter

PLACEMENT INTERNATIONAL , Barcelona

Von Februar 2022 bis Juli 2022

• Produced and scheduled content across digital channels with editorial consistency
• Designed and executed targeted communication campaigns
• Managed blog operations: writing, editing, SEO optimization, and promotion
• Created and updated web content aligned with brand voice and UX principles
• Planned and executed email marketing campaigns, including audience segmentation and performance tracking

Front desk receptionist

NESCENS , Genolier

Von März 2020 bis April 2020

• Handled and routed inbound calls with clarity and professionalism
• Coordinated meeting logistics and internal scheduling
• Provided administrative support across teams and departments
• Managed office supply inventory and vendor coordination
• Delivered day-to-day operational support to ensure smooth office functioning

Offizielle Routen

2023 – EHL Campus Lausanne – Bachelor of Science in International Hospitality Management

Sprachen

Anglais - Courant

Français - Langue maternelle

Allemand - Technique

Italien - Technique

Fähigkeiten

Marketing
Accounting
Hospitality Management
Art culture
BRAND MANAGEMENT
Guest Relation Management
gemmology

Hobbys

  • Swimming / Running / Piano / Art