Summary
With over two decades of experience in the hospitality industry, I have refined my skills in driving revenue, profitability, and quality across diverse segments and markets. My expertise encompasses both pre-opening and operational phases, where I have collaborated with leadership teams to craft immersive guest journeys and formulate strategic plans tailored to market dynamics. I thrive on fostering professional relationships, inspiring high-performance teams, and delivering exceptional service and quality.
Professional experiences
Director of sales & marketing
Kempinski Nile Hotel Cairo , Cairo
From May 2024 to June 2026
Commercial director (opening)
The Zen Wellness Resort
From February 2024 to April 2024
Executive operations director (opening)
AQUA Cruises
From January 2023 to January 2024
Executive operations director
Historia the Boutique Hotel Nile Cruise
From January 2023 to January 2024
Hospitality consultant
From January 2021 to January 2023
Provide hospitality & asset management consultancy with a scope on the following mandates:
- Hotel Feasibility Studies
- Develop Hotel/Brand Concepts
- Business Planning & Budgeting
- Pricing & Revenue Management
- Financial Projections
- Market Analysis
- Branding
- Digital Marketing
Cluster director of sales & marketing
STEIGENBERGER ALDAU RESORT
From February 2020 to November 2020
Responsible for creating and executing commercial strategies and action plans to achieve total budget revenue of each hotel and deployed segments (leisure, corporate and MICE) through excessive integration with commercial and operation teams to conduct cohesive tailored action plans according to emitting markets (Local, German, CIS, East European & Scandinavian).
Eam i/o sales & marketing
Hyatt Regency
From February 2018 to July 2019
Responsible for developing commercial strategies for the hotel total revenue growth. Define business plan goals and objectives through managing strategies for market needs and opportunities in consideration of operational cost to set profitable margin targets in line with GOP and EBIDITA. Plan with General Manager and Leadership Team the customer journey to provide experiential offerings through all operational departments in order to meet and exceed guest expectations and target satisfaction scores.
Hyatt Regency Sharm El Sheikh is a scenic leisure retreat with a picturesque landscape of the Red Sea, cascading pools & waterfalls with access to 3 private sandy beaches. The property offers 432 luxurious rooms and suites with a private balcony and stunning Sea View, 7 restaurants and bars, array of leisure facilities, 10 meeting rooms ranging from 60 to 598 m² accommodating up to 750 guests fully equipped with audio-visual and wireless internet in addition to the events Lawn area with its stunning sea views.
Director of sales & marketing
KEMPINSKI HOTELS
From November 2010 to January 2018
Responsible for developing hotel Business Plan goals and achieving hotel total revenue goals.
Guide and develop Sales, Marketing, E-Commerce and Revenue team to exceed set targets.
Develop commercial action plans for all potential markets (German, UK, Scandinavian, Italian, Russian, CIS, GCC, Chinese and Local Egyptian market) to achieve target goals in Leisure and MICE segments.
The property offers 325 guest rooms and suites appointed for refined luxury with private balcony overlooking the hotel lagoons or dazzling Red Sea, 4 restaurants, 3 meeting rooms catering up to 300 delegates, distinctive venues for weddings. Guests can enjoy access to Cascades championship golf course designed by Garry Player, grand spa & Thalasso centre world-class scuba diving, kite surfing, and many other leisure activities for a unique memorable holiday.
Director of sales & marketing
Sofitel
From February 2009 to October 2010
Responsible for developing sales and marketing strategy for all distribution channels to achieve target hotel total revenue goals. Develop hotel market share from emitting leisure markets (French, UK, US, Japanese, Chinese, German and Scandinavian and Local Egyptian market) via various marketing & PR channels.
• Sofitel Luxor Winter Palace
A remarkable historical 5-star luxury hotel built in 1886 by British explorers perched on the Nile River amid luxuriant tropical gardens and ancient temples. Renowned since the 19th century as a winter retreat for the Egyptian royal family, illustrious dignitaries from presidents and politicians to artists and celebrities. The hotel offers 92 distinctive rooms and suites and 4 restaurants, swimming pool and a magnificent garden with lavish trees with over 200 years old.
• Pavillon Winter Luxor
A contemporary peach façade 5-star hotel, the hotel offers 102 rooms and suites, 1 restaurant.
guests are privileged an access to historical Winter Palace gardens, 4 restaurants and swimming pool.
• Sofitel Alexandria Cecil (Managed by Sofitel until 2014)
A Historical 4-star, was built as the Cecil Hotel in 1929 by the French-Egyptian Metzger family as a romantic hotel, the hotel hosted throughout the years various celebrities: Author Somerset Maugham, Winston Churchill and Al Capone. The property offers 82 luxury rooms and suites and an international restaurant and bar.
• Sofitel Legend Old Cataract – Aswan - Task Force (Pre-opening)
Pre-opening commercial and marketing studies including hotel positioning, budget, pricing, sales & marketing action plan identifying segments, emitting markets and potential clientele.
A historical 19th-century Victorian palace opened in 1904 to host Royal visits, located in the heart of Aswan. The hotel hosted for over a century a wide range of celebrities. The hotel presents 138 rooms and suites, 7 restaurants and bars and 4 meetings rooms.
Assistant director of sales & marketing
Sheraton Hotels & Resorts
From September 2006 to January 2009
Responsible for preparing the hotel yearly budget and marketing plan, setting room nights and revenue goals for different market segments and leading the team to ensure the yearly sales goals are achieved and surpassed.
Responsible to develop hotel market share from UK, Russian, Italian, ME and GCC and local markets) to achieve leisure and MICE targets .
The property offers 835 rooms: Main hotel 300 sea front rooms, 432 standard rooms located in the Resort area, in addition to 112 rooms located in the Villas Guest Rooms. Various F&B outlets (3 restaurants and 3 bars) available for the guests throughout the day. The hotel offers 4,736 sq ft total event space area for weddings and meetings that can accommodate up to 500 delegates in 4 function rooms.
Sales manager
Hyatt Hotels and Resorts , Cairo - Permanent job
From November 1999 to August 2006
Sales manager
Hyatt Hotels and Resorts , Cairo - Permanent job
From November 1999 to August 2006
Degree
Languages
Anglais - Fluent
Arabe - Native language
Espagnol - Intermediate
Français - Intermediate
Skills
Hobbies
- Travel
- fine arts
- piano and classic music.
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