Summary
Results-driven sales & marketing professional with over a decade of experience in leading commercial initiatives and driving growth across diverse industries. Proven track record of developing and executing strategic plans, optimizing customer acquisition strategies, and fostering cross-functional collaboration. Seeking opportunities to leverage expertise in sales, marketing, business development, and leadership to contribute to the success of a dynamic organization.
Professional experiences
Sales and solutions lead osteo alps
UCB
Since 1. august 2025
Head of marketing & business development ch - global head of commercial excellence 360°diagnostics
Unilabs Switzerland
From September 2023 to December 2024
Commercial director - member of the swiss executive committee
Unilabs Schweiz - Suisse - Svizzera - Switzerland
From January 2021 to September 2023
Director of commercial innovation & strategy chez unilabs switzerland
Unilabs Schweiz - Suisse - Svizzera - Switzerland
From September 2020 to January 2021
Chief sales & marketing officer
DBS System
From June 2019 to September 2020
- Responsible for the commercial (sales & marketing) strategy plan
- Define objectives, opportunities, priorities and action in line with defined plan
- Oversee the execution of that plan in the short and long term
- Provide leadership and direction to accomplish the objectives set
- Optimise customer acquisition strategy and customer journey
- Identify and prioritise strategic business opportunities
Marketing manager switzerland
UNILABS
From June 2017 to June 2019
- Managing all marketing & communication for Switzerland
- Creation of the marketing plan & strategy in line with the company objectives
- Coordinating marketing campaigns with sales activities
- Overseeing the company’s marketing budget
- Creation and publication of all marketing material in line with marketing plans
- Overall responsibility for Brand management and corporate identity
- Leading and managing a team of 5 Product/Marketing managers
Brand lead diabetes oral
AstraZeneca
From August 2016 to May 2017
- Development and support in implementation of the product strategy and marketing promotional material
- Direct point of contact for 3rd party organizations; build and maintain relationships with national level patient organizations, key opinion leaders and influential customers across the country
- Collaborative planning and execution across functions with emphasis on working with medical affairs, sales, reimbursement, finance…
- Follow the implementation and launch of brand strategies and tactics with internal team; analyze feedback, and propose changes and improvements
- Communicate effectively within the organization to ensure the motivation and alignment of sales force and other stakeholders to achieve objectives
Regional sales manager suisse romande & tessin
AstraZeneca
From April 2013 to July 2016
- Sales Development and KAM Capabilities Project Leader (from 2015)
- Active role in the different Brand and product launch teams
- Leading a team of 5 GP / SP Sales Rep (up to 10) to pursue and achieve the objectives in accordance with established plans
- Responsible for regional budget planning, allocation and tracking
- Active part in the development & implementation of Key Account Management Program (Cardiovascular, Diabetes)
- Driving the change from a Sales & Marketing structure to a Business Unit structure
- Recruiting, managing, developing the performance and potential of the team in order to meet the targets
Sales representative cardiovascular specialist
AstraZeneca
From October 2012 to March 2013
- In charge of sales of AstraZeneca key products in hospitals and by specialists (Brilique, Crestor)
- Implementation & execution of marketing strategy
- Regional analysis & budget allocation for regional activities
- Planning, organization, execution & follow up of regional activities
- Account Management, KOL Management
Sales representative specialist pneumology, gastroenterology, rhumatology
AstraZeneca
From April 2012 to October 2012
- In charge of sales of AstraZeneca key products in hospitals and by specialists (Symbicort, Vannair, Vimovo)
- Implementation & execution of marketing strategy
- Regional analysis & budget allocation for regional activities
- Planning, organization, execution & follow up of regional activities
- Account Management, KOL Management
Sales representative
AstraZeneca
From July 2006 to April 2012
- In charge of Sales of AstraZeneca key products
o Nexium, GI (2006-2009)
o Crestor, CV (2009-2011)
o Onglyza, T2DM (2011 to 2012)
- Implementation & execution of marketing strategy
- Planning, organization, execution & follow up of regional activities
- Awarded top performing sales team of Switzerland in 2008
- Regular sales budget overrun
Banquet assistant manager
Four Seasons Hotels and Resorts - Hôtel des Bergues Genève
From September 2005 to June 2006
- Setup of the standards for the opening of the hotel in the department
- Train, motivate and manage staff to provide top quality customer service
- In charge of the banqueting sales
Assistant director
D.S.R Le Restaurateur
From May 2004 to August 2005
Service manager
NH Hoteles
From January 2003 to December 2004
Degree
Languages
Français - Native language
Allemand - Fluent
Anglais - Fluent
Italien - Fluent
Espagnol - Notion
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