Summary
From luxury hospitality to music festivals and independent record labels, my journey has always been about bringing people together through culture. As co-founder of Ace Sessions and APRH Records, I’ve curated events, managed artists, and built communities across Europe. Actually, finalizing my international master degree in Internation Marketing Management and Communication at POLIMI, I now aim to channel this mix of creative drive, strategic vision, and human connection into shaping experiences for leading lifestyle and luxury brands.
Professional experiences
Ceo
APRH RECORDINGS , Geneve
Since 1. april 2018
• Founded and scaled an independent record label, shaping its identity at the intersection of music, culture, and community.
• Directed operational, marketing, and artistic strategy, overseeing brand positioning, digital presence, and international
growth.
• Curated and produced 50+ cultural and music events across Germany, France, Netherlands, and Switzerland, building
audiences from 200 to 1500 participants
• Negotiated collaborations with European venues, agencies, and creative partners to expand visibility and market reach.
• Drove content creation (visual identity, social media, releases), resulting in a growing online community of over 5’000
followers and recognition in underground music scenes.
Head of bookings
Demain Lab
From October 2024 to August 2025
At Demain Lab, I lead the booking strategy and contribute to the artistic direction of our cultural programming. My role bridges curatorial vision and operational execution, ensuring every event reflects our identity as a forward-thinking platform for electronic music and contemporary culture. Working hand-in-hand with artists, collectives, and partners, I curate lineups that celebrate diversity, creativity, and community impact. I manage all stages of the booking process—from scouting talents and negotiating deals to coordinating logistics and ensuring memorable experiences for both artists and audiences. Key Responsibilities: - Curate and book national and international artists in line with Demain Lab’s artistic vision. - Collaborate on the development of the annual cultural and musical programming. - Negotiate contracts and manage relationships with agents, artists, and partners. - Oversee logistical coordination for performances, ensuring smooth execution. - Contribute to the evolution of Demain Lab’s artistic identity through trend research and network building. - Represent Demain Lab at industry events and within the local creative community.
Head of communication
Ace Sessions , Vesenaz
From January 2024 to Today
• Co-founded an artist agency and cultural platform, supporting emerging talents through events, bookings, and strategic
brand partnerships.
• Defined and safeguarded the voice and identity of the brand, ensuring consistent storytelling across digital platforms, press,
and promotional material.
• Designed and launched the website and digital presence, strengthening visibility and audience engagement.
Assistant de direction
Polaris Festival , Val de bagnes - Graduate Internship
From June 2021 to January 2022
• Supported the Director in delivering one of Switzerland’s leading electronic music festivals, attracting 5,000+ attendees per
edition.
• Oversaw ticketing operations from setup to on-site execution, ensuring seamless guest entry and revenue tracking.
• Coordinated security and customer service, managing a 15-person team to guarantee crowd safety and premium guest
experience.
• Assisted with artist and VIP logistics, liaising between management, backstage crews, and hospitality teams.
• Produced digital communication content (social media posts, newsletters) to drive engagement and ticket sales.
• Gained hands-on experience in end-to-end festival operations, from planning through execution, under high-pressure and
time-sensitive conditions.
Cross trainee
Sofitel Berlin Gendarmenmarkt , Berlin - Operational Internship
From August 2018 to January 2019
• Completed a comprehensive rotation across all key departments (front desk, concierge, F&B, housekeeping, and room service) within a 5★ luxury property.
• Delivered personalized guest relations services to an international clientele, ensuring high satisfaction and loyalty.
• Supported the concierge team in crafting bespoke experiences and responding to premium guest requests.
• Assisted in front office operations (check-in, check-out, night audit), developing precision and attention to detail in a luxury
environment.
• Collaborated with multiple departments, showcasing polyvalence and adaptability in fast-paced, high-standard contexts.
• Contributed to maintaining the brand standards of a 5★ luxury property, ensuring consistency in guest experience.
Manager
APRH RECORDINGS , Geneve
Since 1. april 2018
Valet parking, barman & accueil client
Hôtel des Ventes de Genève
From June 2017 to January 2018
Divemaster
Gili Shark Conservatio
From September 2016 to December 2016
Divemaster & Research Assistant for Gili Shark Conservation. Dive Guide, make sure people are enjoying their time but also guarantee their safety Scuba Diving certifications teacher assistant. Ensure coordination between front and back office Local population sensibilisation, organizing recycling workshop Survey diving for scientific purposes.
Travail d'été
Voirie de Collonge Bellerive
From July 2014 to August 2014
Ouvrier de chantier
Claudio D'ORLANDO SA
From July 2013 to August 2013
Associations
Degree
Languages
Français - Native language
Anglais - Fluent
Allemand - Intermediate
Skills
Hobbies
- Nature
- Electronic Music
- Sustainability
- Gastronomy
- Sports