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Frédéric A.

Frederic Perrin

YEREVAN (0010) Armenia

Professional situation

Professionally fulfilled

Professional aspiration

Experience
Not specified
Desired salary
Not specified

Summary

With a proven track record, I specialize in maximizing ROI across diverse portfolios by crafting strategic sales-driven programs. I excel in executing initiatives that boost operational efficiency, streamline processes, and amplify profitability. My forte lies in cultivating a positive work culture that fosters collaboration and nurtures employee development. Renowned for pioneering innovative Food & Beverage concepts, nurturing robust vendor relationships, and optimizing productivity, I consistently drive progress across global markets. A global citizen in the world of luxury tourism, with over three decades of experience in the luxury travel and hospitality industry. Frederic is masterful at rejuvenating and transforming multi-million-dollar luxury travel destinations while ensuring effective organization. Exceptional team builder with an in-depth understanding of cross-cultural communication and interpersonal skills. A collaborative approach to driving performance, employee engagement, and welfare.

Professional experiences

General manager

KEMPINSKI HOTELS

Since 2. march 2025

General manager

KEMPINSKI HOTELS , Geneva

From March 2025 to Today

Regional general manager

Planhotel Hospitality Group - Resorts, Hotels and Spa

From February 2023 to November 2023

As the Regional General Manager, I spearheaded operations across three properties, orchestrating initiatives to maximize efficiency and performance. I led the expansion of our head office in Maldives, pioneering the development of a new property and innovative concepts aimed at fostering growth and market differentiation. I orchestrated a comprehensive overhaul of standard operating procedures, strategically streamlining processes to ensure seamless operations and elevate our performance standards.

Regional general manager

Planhotel Hospitality Group - Resorts, Hotels and Spa

From February 2023 to November 2023

As the Regional General Manager, I spearheaded operations across three properties, orchestrating initiatives to maximize efficiency and performance. I led the expansion of our head office in Maldives, pioneering the development of a new property and innovative concepts aimed at fostering growth and market differentiation. I orchestrated a comprehensive overhaul of standard operating procedures, strategically streamlining processes to ensure seamless operations and elevate our performance standards.

General manager

Planhotel Hospitality Group - Resorts, Hotels and Spa

From June 2022 to February 2023

As the General Manager, I initiated the introduction of the EXCOM team to cultivate cohesion and strategic alignment within the organization. With a focus on visionary leadership, I guided the team in setting clear goals and strategies for achieving growth and success. I formulated and executed strategic plans designed to drive business objectives, ensuring that every step taken aligned with our overarching mission and vision.

Below listed are some of my achievements within this role:

● Elevated group guest satisfaction ratings from number 8 to number 1 on comment cards.
● Streamlined staff meal costs at restaurant by reducing number of recipients from 30 staff members to 5.
● Achieved 48% increase in Gross Operating Profit (GOP) by reducing expenses while maintaining quality standards.
● Replaced overtime compensation for Executive Committee and Management Team with two-week rest period, resulting in approximately $150,000 in savings

General manager

Planhotel Hospitality Group - Resorts, Hotels and Spa

From June 2022 to February 2023

As the General Manager, I initiated the introduction of the EXCOM team to cultivate cohesion and strategic alignment within the organization. With a focus on visionary leadership, I guided the team in setting clear goals and strategies for achieving growth and success. I formulated and executed strategic plans designed to drive business objectives, ensuring that every step taken aligned with our overarching mission and vision.

Below listed are some of my achievements within this role:

● Elevated group guest satisfaction ratings from number 8 to number 1 on comment cards.
● Streamlined staff meal costs at restaurant by reducing number of recipients from 30 staff members to 5.
● Achieved 48% increase in Gross Operating Profit (GOP) by reducing expenses while maintaining quality standards.
● Replaced overtime compensation for Executive Committee and Management Team with two-week rest period, resulting in approximately $150,000 in savings

General manager

Café del Mar Australasia

From November 2018 to July 2022

As the General Manager, I spearheaded all pre-opening and opening operations for the inaugural Beach Club within the groundbreaking Crossroads project in Maldives, which stands as the nation's premier multi-island integrated leisure and entertainment hub. I meticulously supervised three restaurants, three bars, 300 sunbeds, cabanas, lockers, and a 300-member personnel team to ensure seamless operations from 6:30 AM until midnight. Among my diverse responsibilities was curating the musical ambiance as the House DJ, enriching the overall guest experience.

Below listed are some of my achievements within this role:

● Streamlined workflows and enhanced efficiency by developing and executing standardized operational protocols.
● Ensured seamless operations at new location by formulating and integrating pre- and post-opening financial plans, promotional strategies, and operational protocols.

General manager

Café del Mar Australasia

From November 2018 to July 2022

As the General Manager, I spearheaded all pre-opening and opening operations for the inaugural Beach Club within the groundbreaking Crossroads project in Maldives, which stands as the nation's premier multi-island integrated leisure and entertainment hub. I meticulously supervised three restaurants, three bars, 300 sunbeds, cabanas, lockers, and a 300-member personnel team to ensure seamless operations from 6:30 AM until midnight. Among my diverse responsibilities was curating the musical ambiance as the House DJ, enriching the overall guest experience.

Below listed are some of my achievements within this role:

● Streamlined workflows and enhanced efficiency by developing and executing standardized operational protocols.
● Ensured seamless operations at new location by formulating and integrating pre- and post-opening financial plans, promotional strategies, and operational protocols.

General manager/consulting brands std devlopment manager

Millennium Hotels and Resorts

From May 2017 to September 2017

Chelsea Harbour Hotel: Created, merged, and upgraded operational standards for four brands/collections within group while driving business performance in addition to creating mission statement and DNA. Established room and food & beverage concept including products, amenities, and uniforms. Additionally, following opening, I managed the day-to-day operation as interim General Manager/Brand Development Manager until a replacement was found.

General manager/consulting brands std devlopment manager

Millennium Hotels and Resorts

From May 2017 to September 2017

Chelsea Harbour Hotel: Created, merged, and upgraded operational standards for four brands/collections within group while driving business performance in addition to creating mission statement and DNA. Established room and food & beverage concept including products, amenities, and uniforms. Additionally, following opening, I managed the day-to-day operation as interim General Manager/Brand Development Manager until a replacement was found.

General manager, consultant,

DEFHI Development & Efficiency For Hospitality Industry

From January 2017 to October 2018

“Turning moments into memories for Guest and delivering service with emotions beyond expectation.As a seasoned General Manager, I specialize in forging and nurturing lucrative partnerships with key stakeholders, including owners, CEOs, vendors, clientele, and our valued team members. My approach emphasizes fostering a dynamic culture steeped in innovation, collaboration, and a relentless pursuit of excellence. Through astute direction and seamless coordination, I orchestrate daily operations with precision, driving unparalleled efficiency and effectiveness throughout the organization.

Below listed are some of my achievements within this role:

● Kingdom of Saudi Arabia Palace:
◦ Formulated new Standard Operating Procedures (SOPs) and ensured adherence to esteemed luxury brand identity.
◦ Directed pre-opening activities for Palace's 12 zones and over 300 personnel by providing strategic planning and developmental insights.
● Fregate Private Islands, Seychelles, Oetker Collection:
◦ Revamped and reconstructed all local operational procedures.
◦ Evaluated, scrutinized, and identified deficiencies across menu planning, back-house management, customer service protocols, productivity and quality standards, cleanliness and hygiene practices, and food and beverage operational procedures.
● Chelsea Harbor Hotel, United Kingdom:
◦ Formulated, integrated, and enhanced operational benchmarks across four brands/collections within organization, while driving business efficacy and crafting mission statement and organizational DNA.
◦ Implemented strategic repositioning of property to align with "The Leng's Collection" brand ethos.
◦ Established criteria for new "Social Millennial Generation Collection."
◦ Achieved notable 4.5-star rating on TripAdvisor by elevating property standards to 5-star luxury amenities.

General manager, consultant,

DEFHI Development & Efficiency For Hospitality Industry

From January 2017 to October 2018

“Turning moments into memories for Guest and delivering service with emotions beyond expectation.As a seasoned General Manager, I specialize in forging and nurturing lucrative partnerships with key stakeholders, including owners, CEOs, vendors, clientele, and our valued team members. My approach emphasizes fostering a dynamic culture steeped in innovation, collaboration, and a relentless pursuit of excellence. Through astute direction and seamless coordination, I orchestrate daily operations with precision, driving unparalleled efficiency and effectiveness throughout the organization.

Below listed are some of my achievements within this role:

● Kingdom of Saudi Arabia Palace:
◦ Formulated new Standard Operating Procedures (SOPs) and ensured adherence to esteemed luxury brand identity.
◦ Directed pre-opening activities for Palace's 12 zones and over 300 personnel by providing strategic planning and developmental insights.
● Fregate Private Islands, Seychelles, Oetker Collection:
◦ Revamped and reconstructed all local operational procedures.
◦ Evaluated, scrutinized, and identified deficiencies across menu planning, back-house management, customer service protocols, productivity and quality standards, cleanliness and hygiene practices, and food and beverage operational procedures.
● Chelsea Harbor Hotel, United Kingdom:
◦ Formulated, integrated, and enhanced operational benchmarks across four brands/collections within organization, while driving business efficacy and crafting mission statement and organizational DNA.
◦ Implemented strategic repositioning of property to align with "The Leng's Collection" brand ethos.
◦ Established criteria for new "Social Millennial Generation Collection."
◦ Achieved notable 4.5-star rating on TripAdvisor by elevating property standards to 5-star luxury amenities.

General manager

Relais & Châteaux

From February 2015 to October 2016

As a seasoned General Manager, I spearheaded the development of a prestigious 36-villa complex, overseeing a dedicated team of 180 talented individuals. I orchestrated captivating global launch marketing campaigns, ensuring our brand resonated with our target audience worldwide. With meticulous attention to detail, I crafted and executed brand-standard operating procedures, setting the benchmark for excellence within the industry. By establishing and meticulously maintaining operational processes, I streamlined workflows, maximizing efficiency and productivity across the board.

Below listed are some of my achievements within this role:

● Enhanced occupancy rates from 35% to 70% through implementation of industry best practices and service standards.
● Achieved #1 ranking on TripAdvisor following revitalization of client care practices, including spa design, construction, menu conceptualization, and service/product selection.

General manager

Relais & Châteaux

From February 2015 to October 2016

As a seasoned General Manager, I spearheaded the development of a prestigious 36-villa complex, overseeing a dedicated team of 180 talented individuals. I orchestrated captivating global launch marketing campaigns, ensuring our brand resonated with our target audience worldwide. With meticulous attention to detail, I crafted and executed brand-standard operating procedures, setting the benchmark for excellence within the industry. By establishing and meticulously maintaining operational processes, I streamlined workflows, maximizing efficiency and productivity across the board.

Below listed are some of my achievements within this role:

● Enhanced occupancy rates from 35% to 70% through implementation of industry best practices and service standards.
● Achieved #1 ranking on TripAdvisor following revitalization of client care practices, including spa design, construction, menu conceptualization, and service/product selection.

Pre-opening general manager

Maison Five Hotel

From April 2013 to September 2014

As the General Manager overseeing pre-opening endeavors, I orchestrated the planning, execution, and grand opening of a cutting-edge collaborative designer boutique hotel, featuring prestigious luxury brands such as Hermès, Bvlgari, and Giogetti. Collaborating closely with a renowned Michelin-starred chef, I supervised the development and implementation of five distinct food and beverage establishments, ensuring each reflected unparalleled excellence. With a sharp focus on financial management, I crafted and monitored budgetary requirements while refining a comprehensive marketing strategy to enhance the hotel's presence and appeal in the luxury hospitality sector.

Below listed are some of my achievements within this role:

● Managed team of 280 employees to operate facilities serving up to 300 guests.
● Facilitated selection and integration of furnishings aligning with brand standards.
● Contributed to kitchen design, spa layout, and creation of bespoke bathroom amenities.

Pre-opening general manager

Maison Five Hotel

From April 2013 to September 2014

As the General Manager overseeing pre-opening endeavors, I orchestrated the planning, execution, and grand opening of a cutting-edge collaborative designer boutique hotel, featuring prestigious luxury brands such as Hermès, Bvlgari, and Giogetti. Collaborating closely with a renowned Michelin-starred chef, I supervised the development and implementation of five distinct food and beverage establishments, ensuring each reflected unparalleled excellence. With a sharp focus on financial management, I crafted and monitored budgetary requirements while refining a comprehensive marketing strategy to enhance the hotel's presence and appeal in the luxury hospitality sector.

Below listed are some of my achievements within this role:

● Managed team of 280 employees to operate facilities serving up to 300 guests.
● Facilitated selection and integration of furnishings aligning with brand standards.
● Contributed to kitchen design, spa layout, and creation of bespoke bathroom amenities.

Resort manager

VICEROY HOTEL GROUP

From April 2011 to March 2013

As the Resort Manager, I spearheaded pre-opening directives and meticulously orchestrated the planning, administration, and coordination of the resort's highly anticipated launch. With a keen eye for detail, I developed and implemented essential operating procedures, spanning across 60 luxurious villas and overseeing a dedicated staff of 250 across diverse departments including food and beverage, spa services, front office, housekeeping, kids club, and dive activities, while ensuring top-notch resort security. Additionally, I provided invaluable support to our sister property during the high-profile Formula One event in Abu Dhabi, ensuring seamless operations and guest satisfaction.

Below listed are some of my achievements within this role:

● Contributed to corporate projects by assisting in hotel takeover procedures in Turkey, Dubai, and Doha.
● Surpassed average occupancy rates of well-established resorts by achieving 55% occupancy rate within one year of resort's opening.
● Employed profit and loss (P&L) analysis alongside strategic marketing approaches to attain and maintain Gross Operating Profit (GOP) of $1 million.

Resort manager

VICEROY HOTEL GROUP

From April 2011 to March 2013

As the Resort Manager, I spearheaded pre-opening directives and meticulously orchestrated the planning, administration, and coordination of the resort's highly anticipated launch. With a keen eye for detail, I developed and implemented essential operating procedures, spanning across 60 luxurious villas and overseeing a dedicated staff of 250 across diverse departments including food and beverage, spa services, front office, housekeeping, kids club, and dive activities, while ensuring top-notch resort security. Additionally, I provided invaluable support to our sister property during the high-profile Formula One event in Abu Dhabi, ensuring seamless operations and guest satisfaction.

Below listed are some of my achievements within this role:

● Contributed to corporate projects by assisting in hotel takeover procedures in Turkey, Dubai, and Doha.
● Surpassed average occupancy rates of well-established resorts by achieving 55% occupancy rate within one year of resort's opening.
● Employed profit and loss (P&L) analysis alongside strategic marketing approaches to attain and maintain Gross Operating Profit (GOP) of $1 million.

Club director food & beverage

FOUR SEASONS HOTELS AND RESORTS

From December 2006 to December 2007

Pre-opening 1 month

Club director food & beverage

FOUR SEASONS HOTELS AND RESORTS

From December 2006 to December 2007

Pre-opening 1 month

Assistant f&b director

FOUR SEASONS HOTELS AND RESORTS

From April 2002 to November 2006

Pre-opening 1 year

Assistant f&b director

FOUR SEASONS HOTELS AND RESORTS

From April 2002 to November 2006

Pre-opening 1 year

Room service manager

FOUR SEASONS HOTELS AND RESORTS

From October 2000 to April 2002

Room service manager

FOUR SEASONS HOTELS AND RESORTS

From October 2000 to April 2002

Cost control analyst

FOUR SEASONS HOTELS AND RESORTS

From February 1998 to February 2000

Cost control analyst

FOUR SEASONS HOTELS AND RESORTS

From February 1998 to February 2000

Exc chief stewards

FOUR SEASONS HOTELS AND RESORTS

From February 1996 to March 1998

Exc chief stewards

FOUR SEASONS HOTELS AND RESORTS

From February 1996 to March 1998

Asst restaurant mgr

FOUR SEASONS HOTELS AND RESORTS

From November 1994 to March 1996

ADD & Fine Dinning

Director of food and beverage

FOUR SEASONS HOTELS AND RESORTS

From November 1994 to June 2010

I steered and improved efficiency of F&B operations of $7.400.000 revenues of three restaurants, two bars, and pool/beach operation with 130 employees. I managed four seasons explorer with a crew of 23 and 22 passengers for three, four, and seven nights’ cruises around Maldives, managing capital expenditure for entire resort. I monitored project activities to ensure completion within given timeframe and progression of the order/invoices. I developed three quotations to get best possible prices to accomplish same $ value for the owners.
 Achieved excellent guest retention rate and positive feedback, optimising AVG check and bottom line of the division by providing exceptional customer service.
 Decreased turnover of staff by confirming proper staff rotation and time off, sanitation/setting up updating, and planning of next cuirse with captain chef and boat manager.


16 years of luxury Hotel and Resort Food & Beverage experience at Four Seasons Hotels & Resorts across the USA, Middle East & Asia.


Four Seasons Nevis, pre-opening
Four Seasons Seattle,
Four Seasons Singapore

Asst restaurant mgr

FOUR SEASONS HOTELS AND RESORTS

From November 1994 to March 1996

ADD & Fine Dinning

Director of food and beverage

FOUR SEASONS HOTELS AND RESORTS

From November 1994 to June 2010

I steered and improved efficiency of F&B operations of $7.400.000 revenues of three restaurants, two bars, and pool/beach operation with 130 employees. I managed four seasons explorer with a crew of 23 and 22 passengers for three, four, and seven nights’ cruises around Maldives, managing capital expenditure for entire resort. I monitored project activities to ensure completion within given timeframe and progression of the order/invoices. I developed three quotations to get best possible prices to accomplish same $ value for the owners.
 Achieved excellent guest retention rate and positive feedback, optimising AVG check and bottom line of the division by providing exceptional customer service.
 Decreased turnover of staff by confirming proper staff rotation and time off, sanitation/setting up updating, and planning of next cuirse with captain chef and boat manager.


16 years of luxury Hotel and Resort Food & Beverage experience at Four Seasons Hotels & Resorts across the USA, Middle East & Asia.


Four Seasons Nevis, pre-opening
Four Seasons Seattle,
Four Seasons Singapore

Mit

Boca Raton Resort & Club, A Waldorf Astoria Resort

From March 1992 to September 1994

MIT (manager in training for 18 months)
Purchasing assistant manager for the 5 properties. (960 Rooms)

Mit

Boca Raton Resort & Club, A Waldorf Astoria Resort

From March 1992 to September 1994

MIT (manager in training for 18 months)
Purchasing assistant manager for the 5 properties. (960 Rooms)

Front office clerk

Sofitel

From March 1991 to September 1991

Internship front office

Front office clerk

Sofitel

From March 1991 to September 1991

Internship front office

Executive pastry chef

Royal Viking LINE

From April 1989 to July 1990

Royal Viking Sky, Royal Viking Sun,
Exec Pastry Chef Relief, for 750 guests, one seating dining room, breakfast lunch dinner, afternoon tea… buffets. Managing a team of 12 staffs

Executive pastry chef

Royal Viking LINE

From April 1989 to July 1990

Royal Viking Sky, Royal Viking Sun, Exec Pastry Chef Relief, for 750 guests, one seating dining room, breakfast lunch dinner, afternoon tea… buffets. Managing a team of 12 staffs

Pastry chef instructor

Kendall College

From June 1986 to April 1989

Chef Instructor supervisor of the Pastry department. Initiated and supervised the setup of the pastry kitchen. Developed Curriculum and Syllabi for the program. Certified Culinary Educator, Certified Pastry chef.

Pastry chef instructor

Kendall College The Culinary School

From June 1986 to April 1989

Chef Instructor supervisor of the Pastry department. Initiated and supervised the setup of the pastry kitchen. Developed Curriculum and Syllabi for the program. Certified Culinary Educator, Certified Pastry chef.

Assistant pastry chef

Lenôtre

From June 1984 to February 1985

Pastry chef Assistant worked in all the aspect of production with emphasis on entremets.

Assistant pastry chef

Lenôtre

From June 1984 to February 1985

Pastry chef Assistant worked in all the aspect of production with emphasis on entremets.

Commis pastry chef

Lecoq

From November 1981 to May 1983

Pâtissier, confiseur, glacier, Pastry Commis

Commis pastry chef

Lecoq

From November 1981 to May 1983

Pâtissier, confiseur, glacier, Pastry Commis

Apprentice pasrty chef

Peltier

From September 1979 to September 1981

Pâtissier, Confiseur, Glacier Pastry chef Apprentice

Apprentice pasrty chef

Peltier

From September 1979 to September 1981

Pâtissier, Confiseur, Glacier Pastry chef Apprentice

Degree

1992 – EHL Campus Lausanne – Diplôme d'Etudes Supérieures en Restauration

Languages

Anglais - Native language

Français - Native language

Skills

Employee Relations
Branding & Identity
General Management
Commercial Awareness
Application Development
Business Acumen
Leisure Industry
Remote Control
Sustainable Growth
Emergency Procedures
Event Production
Event Coordination
Coaching
Budget Tracking
Hotel Booking
Written Communication
Employee Engagement
Stakeholder Management
Operational Activities
Property Marketing