Professional situation
Professional aspiration
- Marketing
- Sales
- Marketing, Communication, Advertising, PR
- Media, Entertainment, Arts, Press
Summary
I have a business mind and a creative eye. I chose to study at EHL Business School over the École du Louvre, where I was also admitted, to learn how to build, manage, and grow meaningful projects. I have worked in hospitality, fine jewelry, aerospace, and branding, always with the same drive to explore, learn, and create. I studied management, finance, accounting, law, marketing… but I have always stayed connected to art, design, and craftsmanship. I like structure, but I need meaning. I like results, but I care about the story behind them. 13 years of national-level swimming. 2 marathons. I know what it means to work hard and stay focused. Today, I want to help build strong, beautiful, and thoughtful brands, made to last, and made to matter.
Professional experiences
Marketing manager
SkySoft-ATM , Genève
Since 1. january 2024
Marketing associate & social media manager
SkySoft-ATM , Genève
From January 2024 to May 2026
• Developed and monitored digital marketing strategies (SEO, SEA, KPIs)
• Structured and optimized CRM systems to improve customer engagement
• Managed and updated website content to align with brand and UX standards
• Planned, launched, and tracked paid social media campaigns
• Created and scheduled multi-platform content to ensure consistency and visibility
• Led cross-functional projects and organized corporate events
• Directed the full redesign of the brand identity, from concept to rollout
Marketing director
VERTIGE , Genève
From October 2023 to March 2026
• Designed and executed marketing strategies tailored to luxury positioning
• Created multimedia content, including video editing and visual assets
• Managed brand presence across social media platforms
• Coordinated marketing events, product launches, and promotional campaigns
• Built and managed commercial partnerships and brand collaborations
• Analyzed campaign performance and optimized key metrics (reach, engagement, ROI)
• Handled gemstone sourcing, purchasing, and resale, with attention to product value and origin
Marketing specialist & event coordinator
Bucherer AG , Genève
From August 2023 to February 2024
• Coordinated luxury events and provided operational support onsite
• Managed artistic collaborations and brand partnerships
• Advised clients and handled sales in certified pre-owned watchmaking and high jewelry
• Executed administrative duties to support daily boutique operations
• Analyzed return on investment (ROI) of marketing and sales activities
• Monitored and reported key performance indicators (KPIs)
• Organized and maintained financial documentation for audits and internal use
Marketing specialist & copywriter
PLACEMENT INTERNATIONAL , Barcelona
From February 2022 to July 2022
• Produced and scheduled content across digital channels with editorial consistency
• Designed and executed targeted communication campaigns
• Managed blog operations: writing, editing, SEO optimization, and promotion
• Created and updated web content aligned with brand voice and UX principles
• Planned and executed email marketing campaigns, including audience segmentation and performance tracking
Front desk receptionist
NESCENS , Genolier
From March 2020 to April 2020
• Handled and routed inbound calls with clarity and professionalism
• Coordinated meeting logistics and internal scheduling
• Provided administrative support across teams and departments
• Managed office supply inventory and vendor coordination
• Delivered day-to-day operational support to ensure smooth office functioning
Degree
Languages
Anglais - Fluent
Français - Native language
Allemand - Intermediate
Italien - Intermediate
Skills
Hobbies
- Swimming / Running / Piano / Art
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