Mattias Alvemalm

As part of the Events & Sales team at the State Buildings and COMO The Treasury, I am responsible for driving event revenue across Perth’s most iconic heritage hospitality precinct. My role focuses on cultivating corporate relationships, curating bespoke event experiences, and ensuring seamless end-to-end client service.

Key Responsibilities:
- Lead and convert event enquiries across corporate, social, and incentive markets, aligning client objectives with venue capabilities.
- Develop tailored proposals and quotations that optimise revenue while maintaining brand integrity and service excellence.
- Manage event logistics from initial briefing to execution, liaising closely with F&B, operations, and external partners.
- Build and maintain relationships with corporate clients, agencies, and local businesses to generate repeat and referral business.
- Collaborate with marketing and communications teams to promote event offerings and seasonal activations.
- Analyse performance metrics and revenue reports to identify growth opportunities and refine sales strategy.
- Represent the State Buildings and COMO The Treasury at industry and client networking events.

At Arlo by Mo, I manage the café end-to-end, combining hands-on barista expertise with commercial leadership. I lead daily operations, team training, and supplier partnerships, while curating beverage programmes (batch brew, filter, xBloom, SP9) that highlight top specialty roasters. Beyond coffee, I focus on driving growth - increasing customer loyalty, boosting sales through innovative seasonal menus, and streamlining workflows for efficiency. My role blends creativity, hospitality, and strategy to strengthen Arlo’s reputation and bottom line within the Mo Espresso Group.

Part of the pre-opening team, focusing on launching and positioning the hotel’s events business. Developed and sold bespoke concepts under “Not Your Standard Meeting,” reflecting the brand’s art, music, fashion, and culinary pillars. Oversaw end-to-end event sales - from prospecting and contracting to cross-departmental coordination - ensuring seamless delivery of corporate meetings, buy-outs, brand activations, and lifestyle experiences.

I manage the vibrant Instagram presence of EHL Campus (Singapore), showcasing our world-class hospitality education and dynamic campus life to a global audience.

- Managed EHL (Singapore) Instagram page, crafting engaging content and implementing an editorial calendar to increase follower engagement and brand visibility.
- Acted as the primary liaison for PR agencies and stakeholders, fostering partnerships to amplify brand reach and enhance community engagement.
- Conceptualized and executed Instagram campaigns and activations, resulting in increased awareness and participation in EHL (Singapore) programs and events.

During my internship at Hilton, I had the opportunity to contribute to influencer marketing strategies, enhancing the brand's presence in a competitive market. My responsibilities included research, influencer sourcing, campaign execution, and performance tracking.

● Conducted thorough research and crafted comprehensive RFPs, effectively engaging multiple agencies for influencer collaboration within a competitive market landscape.
● Demonstrated adeptness in overseeing influencer sourcing, managing end-to-end coordination, and meticulously tracking activities. Executed post-campaign evaluations, ensuring campaign efficacy and alignment with objectives.
● Worked on the development of tailored, brand-specific marketing and strategic campaigns, amplifying brand visibility and engagement across diverse consumer segments.

The Student Representative for EHL (Singapore Campus), acting as a link between the Singapore student community and Lausanne Student Council and Community.

● Provided excellent customer service, making on average 600 coffees solo per shift in a fast-paced, time-intense environment
● Demonstrated keen attention to detail by managing financial transactions totaling up to $2,000 daily
● Trained new employees each month on business operations and offered constructive feedback
● Built personal relationships with regular customers, creating a loyal customer base and contributing to a boost in repeat business.