Maxine Kleingeld

• Launched a new corporate identity and have been in charge for the rebranding for Hotel Spa- Balmoral from Dorint in April 2011. • Responsible for all marketing & communication for Hotel Spa-Balmoral • Part of the Management Team and reporting to the General Manager • Responsible for enhancing the hotels web presence and distribution channels • Grew online distribution channels with revenue growth of 45% in 2012 • Implemented high performance website and booking module, which doubled our direct bookings in 2012 (www.hotelspabalmoral.be) •Hotel Spa-Balmoral is a 4 star independent family run/ owned hotel with 126 rooms/ 16 meeting rooms in the historical town of Spa, Belgium

• Executive Assistant to the Global Marketing Director for Global Color Cosmetics (Max Factor brand) • Team Assistant to Global Color Cosmetics team of 84 employees located in Geneva, Miami, Warsaw Moscow, Hong Kong & Sydney office • Either lead or was part of Logistics team organising a 4 day annual Global Distributors meeting (‘08 Athens, ‘09 Barcelona, ‘10 Marrakesh) • Lead the logistics in organising the 3 day annual Regional Distributors meeting (‘10 Rome)

• Change management Communication Assistant on Global SAP implementation project • Involved in organising training events across Germany, Switzerland, France & the Netherlands • Bi monthly Newsletter : 3000 copies on 6 sites in 4 languages • Responsible for internal communication promotional gifts

Working for the Front Office Manager Alfred Thomet, I received an all round view of Front office operations as a receptionist, concierge and telephone operator and reservation agent. Carried out cashier activities, working with Fidelio.

ING Belgium, Brussels, Geneva Branch • Part time student job assisting the Legal & Compliance department in the Trade Financing branch • Carried out research on high risk transactions using research systems World Check and Nexis Lexis

6 month Food & Beverage internship: • Rotated through the pastry and antipasti department under the supervision of Chef Nazzareno Menghini (3 months). • Rotation as server, runner, bar tender, stewarding in Rome’s most elegant Stravinsky bar under the supervision of Bar manager Massimo D’Addezio (3 months).