Professional experiences
Boutique director
Vacheron Constantin , Zürich - Permanent job
From June 2016 to October 2024
Spearheaded the opening of the boutique, including team recruitment and autonomous management in alignment with the brand’s spirit.
Conducted retail training sessions for Swiss boutiques.
Achieved double-digit growth since 2016.
Retail activation manager
IWC SCHAFFHAUSEN , Schaffhausen - Permanent job
From February 2012 to May 2016
Co-established a fully operational global retail department across EMEA, US, LATAM, NEA, SEA, encompassing 90 boutiques (50 internal, 40 external).
Developed and implemented retail performance tools and management processes.
Integrated the global CRM department into the retail department.
Created and globally implemented a coherent customer experience.
Established a global training strategy for retail and wholesale, involving international and local trainers.
Localised retail marketing initiatives (CRM, VM, digital).
Devised special editions retail strategy.
Sales manager
Louis Vuitton , Zurich - Permanent job
From February 2008 to January 2012
Managed leather goods, accessories, stock, and customer service.
Led a team of 25, overseeing hiring, training, and development.
Administered CRM and store processes.
Executed and adapted operational marketing actions and events locally.
Achieved double-digit growth.
Additional training
MBA
UBI - Public Affairs Management
2000 à 2001
Public Affairs Management specialising on Communication, Negotiations, Intercultural Business Communication, Lobbying, Politics, EU institutions, Ethics and Finance
Degree
Languages
Allemand - Native language
Anglais - Fluent
Français - Fluent
Skills
Hobbies
- Writing
- reading
- cooking
- skiing
- Photography
- Watches
- Art
- Collecting