Professional experiences
Junior consultant
EHL
From October 2024 to December 2024
Aided in creating a communications and restructure plan for a hotel group based in Zurich
Marketing intern
El Willy
From September 2019 to December 2019
-Facilitated final contract negotiations with five Western-based restaurants, securing strategic partnerships to promote Spanish-imported products and expand the company's B2B/B2C e-commerce platform, resulting in increased market exposure and sales growth
-Implemented digital marketing plan (organic and paid advertisement) that led to over ~670% in engagement and views of social media posts/articles across all three restaurant concepts
-Aided in finding specific target segmentation (Prizm/McKinsey/Kadence) based on products (imported wines and foods)/services offered, transforming the company’s image (almost no online presence) into a credible and scalable business
Owner
Little Korea BBQ , New orleans
From June 2018 to February 2024
Sold to third party by delivering consistent revenue growth, operational improvements, and a clear vision for long-term sustainability
Turned around declining sales, growing annual revenue to over $1.4M by 2020 through targeted marketing and operational strategies
Partnered with local hospitals during the pandemic, adding 18% to annual revenue through catering agreements
Increased monthly revenue by 32% while cutting overhead and reducing labor costs from 33% to 28%
Revamped the website and social media strategy, boosting engagement by over 300% and increasing online orders by 23%
Developed and implemented SOPs and an employee handbook, improving consistency and compliance while reducing turnover by 6%
Food and beverage intern
The Langham Hotel
From June 2017 to August 2017
-Managed day-to-day operations across four distinct F&B outlets, driving improvements in service efficiency and guest satisfaction in both high-volume and fine-dining environments
-Guided and led VIP guest experiences for the Afternoon Tea outlet, personalizing service to ensure consistently high-quality, tailored interactions that exceeded expectations and led to increased guest satisfaction and repeat business
-Streamlined wine inventory management processes, enhancing efficiency, organization, and reducing discrepancies by 4% while maintaining optimal stock levels
-Managed and optimized daily reservations using OpenTable for accurate bookings and contributing to seamless restaurant operations and enhanced guest experiences
Degree
Languages
Anglais - Native language
Coréen - Fluent