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Siljan nils Laerdal

CV - Siljan Laerdal - 24

30 years - Zürich (8004) Switzerland

Summary

I'm a multilingual enthusiast in Marketing, Branding, and Communication who loves finding creative solutions in different situations. Whether it's crafting Marketing Strategies, developing fresh ideas for revenue, or revamping a brand through authentic storytelling, I enjoy driving results. With my academic background in Hospitality Management, I bring a diverse skill set that complements each other, allowing me to efficiently tackle challenges and connect experts for the best solutions. Throughout my education and career, I've taken on leadership roles, collaborating closely with professionals from various backgrounds and adapting to project and client needs. My ability to pivot as per client requirements is a core strength and aligns well with diverse work environments. Here are some tools I'm comfortable with: Proficient: Adobe Indesign, Wix, Teambox, Loomly, Pardot (Salesforce), Microsoft Office (Excel, Word, Powerpoint, & Windows) Knowledgeable: Adobe XD, Adobe Photoshop, Asana, Monday, Mailchimp Familiar: Google Analytics, SEO (Search Engine Optimization) I'm excited to connect and explore opportunities where my skills and experiences can make a significant impact. Let's chat about how I can contribute to your organization's success! ????????

Professional experiences

Customer onboarding manager

Denteo AG , Zurich

Since 1. october 2024

Jr. project manager / consultant

evoq communication ag , Zürich - Permanent job

From December 2022 to October 2023

- Played a key role in co-leading a brand positioning workshop, resulting in a successful transformation of the brand to stand out in a saturated market; garnered success and high satisfaction with clients.
- Spearheaded various projects, ensuring on-time and budget-friendly execution for projects valued at over 40,000 CHF.
- Managed and strengthened customer relationships through thoughtful relationship building and tailored customer support.
- Provided strategic and visual guidance for 5+ clients with successful implementation, resulting in repeat business and increased customer satisfaction.
- Designed and produced a portfolio of 14 customer presentations decks for an association’s annual meeting, incorporating content from diverse sources to ensure a cohesive and visually engaging conference experience.

Communication coordinator

B Lab (Switzerland) , Genève - Permanent job

From October 2020 to May 2022

- Administered two websites (Swiss Triple Impact & B Lab Switzerland), improving user experience, leading website redesigns, and implementing optimisation strategies.
- Led Digital Marketing efforts and managed social media channels for B Lab & Swiss Triple Impact program (8 channels), achieving an average 4% engagement rate.
- Directed and implemented graphic design projects, such as logo redesign, magazine layout, and report formatting; established brand uniformity, resulting in a 5% decrease in payroll expenses.
- Led collaborative efforts with regional B Corp Movement and Swiss Triple Impact stakeholders to design and execute marketing and communication campaigns, resulting in stronger collaboration and brand presence in the ecosystem.
- Orchestrated and executed promotional campaigns for 10+ events; increased ticket sales and achieved higher attendance numbers.

Business development / strategy / communication

JOHANNES TORPE STUDIOS , Copenhagen - Curricular internships (administrative)

From February 2019 to August 2019

- Conducted research and analysed market trends, identifying new business cases and concepts; presented recommendations to the executive team, leading to strategic implementation.
- Boosted follower base by 10% through social media performance analysis and execution of strategies.
- Partnered closely with senior executives to analyse financial data, market trends, and business objectives, resulting in the development of accurate 5-year budget projections.
- Automated and optimised Excel-based financial budgets with advanced formulas, reducing reporting time by roughly 25% and enhancing data accuracy.

Guest relation officer

PLANHOTEL HOSPITALITY GROUP , Zanzibar - Curricular internships (operational)

From February 2017 to August 2017

Streamlined VIP guest services, implementing personalised touch-points and bespoke experiences; elevated guest-satisfaction scores and positive online reviews, driving customer acquisition and loyalty.

Service agent

SAS Ground Handling , Gardermoen

From April 2015 to September 2016

Responsible for customer satisfaction in the check in process, making the journey as pleasant as possible and representing the company as the first contact passenger has with the company.

Fotball coach girls 14yrs

Lommedalen IF

From August 2013 to April 2014

Football coach for a team of 40 girls at the age of 14. Learned a lot about team dynamics and difficulties dealing with many individuals at the same time. At the time I was young and had help and advice from coaches of older teams.

Degree

2020 – EHL Campus Lausanne – Bachelor of Science in International Hospitality Management

Languages

Français - Fluent

Allemand - Fluent

Anglais - Native language

Norvégien - Native language