Tyron Vogt

I founded Maiso Sàrl, a Switzerland-based real estate agency built to guide homeowners through a clear, end-to-end path—from the first valuation to the final signature—while also advising buyers through every step of their acquisition journey.

Homeowner journey covered (valuation → sale):
- Initial valuation & price strategy: market analysis, positioning, scenario planning (quick sale vs. value maximization)
- Sale readiness: defining the narrative, documentation checklist, timeline planning, and improvement priorities
- Go-to-market strategy: buyer targeting, channel mix, launch plan, and communication strategy
- Marketing & listing execution: content guidelines, listing quality control, and lead capture workflow
- Lead management & qualification: structured follow-up, buyer profiling, and appointment conversion
- Viewings & negotiation: feedback loops, offer comparison, counter-strategy, and risk management
- Closing coordination: milestones, stakeholder alignment, and handover support to reach a clean closing

Buyer advisory (search → purchase):
- Needs analysis & financing readiness: goals, budget framing, and acquisition criteria
- Property selection & due diligence support: evaluation framework, risks/opportunities, and decision support
- Offer strategy & negotiation: structuring offers, positioning, and negotiation guidance
- Transaction coordination to closing: timeline management through signing, financing milestones, and handover

My role spans strategy, agency operations, service design, partnerships, and business development, with a strong focus on client experience, trust, and measurable outcomes

I am responsible for executing the commercial strategy of a unique ecosystem dedicated to innovation, sustainability, and entrepreneurship. My role is structured around three key pillars:

> Business Development: Active prospecting, client portfolio management, contract negotiation, and building long-term relationships with innovative companies seeking a dynamic environment.

> Strategy & Partnerships: Crafting tailed value propositions, establishing strategic collaborations with industrial and institutional stakeholders, and contributing to the sustainable growth of the site.

> Ecosystem Engagement: Supporting startups and SMEs, fostering synergies among residents to encourage collaboration innovation.

Since joining the Marly Innovation Center, I have:

1) Creating an comprehensive and actionable database which allows us to have an instant overview of our portfolio.

2) Implemented an actionable sales pipeline, using Microsoft Teams, to improve efficiency and communication within the sales process.

3) Created a sales portfolio of our various rental objects (laboratory, workshops, office space, etc) with the help of our head of Business Development/Marketing/and PR as well as our communications specialist.

4) Brought our rental objects online with publications on key Swiss Real Estate Platforms, with the intent of increasing our Brand Presence Online and to be used as digital prospection tools.

The Marly Innovation Center is more than just a Technology Park - it's a catalyst for ideas, a convergence point of science, industry, and society. My goal is to elevate this innovation hub's visibility both in Switzerland and internationally.

Help my customers throughout Western Switzerland, buy, estimate, and sell their property.

- Acquisition of new mandates (increased portfolio by 50% over 18months)
- Provide complimentary estimations using CIFI IAZI and Wuest Partner (completed more than 250 estimations)
- Market Analysis of the real estate market
- Oversee the preparation of the sales documentation
- Conduct visits and negotiate conditions with prospective buyers

Project Management: oversaw the inter-generational transmission of a small family office, through collaborative workshops (Miro) and the use of frameworks (i.e. BMC, Cashflow Game, etc).

Asset Management: implemented a strategy and process for a portfolio of rental units in Switzerland and Greece.

Marketing: Creation of the online presence for the company (LinkedIn, its rental units (AirBnB), and market research.

Responsible for the Out-of-Home business (retailers & petrol stations), supporting Key Account Managers build story lines to sell and place beverage products on the shelves of the biggest retailers (COOP, Lidl, Aldi, ENI, etc) throughout Switzerland.

Responsible for the monthly reporting and analysis of Nielsen data, sent to the Managing Committee and salesforce.

Oversaw the execution of the activation on the field (launch of Nestea Energy) with external partners.

Responsible for planning, coordinating, and executing the promotion plan for the Out-of-Home business. Working with the brand manager, agencies, and retail partners.

Member of the Fast Forward team (internal consulting, innovation office), helping PMI transform from a Legacy company into a Project-based organisation, leveraging Design Thinking, Agile and Lean Startup frameworks.

3 Month internship with the objective of completing a Corporate Project for PMI, within the scope of the MBA program at the University of St. Gallen.

- Organized online event with more than 200 live attendees and 1000+ video views of the recording, from around the world, with guest speaker Bertrand Piccard on the topic of "The Innovator's Mindset".

- Faciliated a strategic workshop with more than 100 colleagues from the Maghreb region witht he objective of developing their 3 year strategic roadmap.

- Coordinated and facilitated multiple FFWD Builder workshops, training colleagues from around the world remotely.

Completed the FFWD Practitioner, FFWD Builder certifications - helping colleagues adapt to new ways of working.

Core courses completed (August 2020 - February 2021): Accounting & Controlling, Capital Markets, Corporate Finance, Business Numeracy (statistics) and Modelling, Global Business Environment, Corporate Strategy, Organizational Behavior, International Business Management, Communication and Marketing

Electives (March 2021 - May 2021): Design Thinking & Lean Startup, Managing Digital Product Creation, Corporate and Startup Partnering, Customer Centricity, M&A

Corporate Project (June 2021 - August 2021): application of Marketing & Communication concepts (Branding, Customer Acquisition & Retention, Community Management) to a business case provided by Philip Morris International

Core courses completed (August 2020 - February 2021): Accounting & Controlling, Capital Markets, Corporate Finance, Business Numeracy (statistics) and Modelling, Global Business Environment, Corporate Strategy, Organizational Behavior, International Business Management, Communication and Marketing

Electives (March 2021 - May 2021): Design Thinking & Lean Startup, Managing Digital Product Creation, Corporate and Startup Partnering, Customer Centricity, M&A

Corporate Project (June 2021 - August 2021): application of Marketing & Communication concepts (Branding, Customer Acquisition & Retention, Community Management) to a business case provided by Philip Morris International

As Director of Sales & Marketing of a company of 10 employees, I was in charge of: business development, customer relationship management, and communication.

Jobwatch.ch is a job board specially designed to cater to watch making and microtechnological professionals in Switzerland.

Business development:
1) Acquired new business worth more than CHF 50'000.- in less than 6 months.
2) Created a pipeline of more than 1000 prospective customers in the microtechnology and watchmaking industries.
3) Implemented a new prospection process using existing tools (OneNote, Excel, Word, Feedly, Mailchimp).

Customer relationship management (CRM):
1) Trained new and existing customers on the use of the online tool.
2) Managed crisis situations (subscription terminations, technical issues, etc).
3) Created content for the newsletter and self-help database to help customers be more autonomous and ensure the optimal use of their subscription.
4) Improved brand recognition for Learning Institutions on the website (acquired 5 new institutions, Learning initiative for the newsletter).

Communication and Brand management:
1) Established exclusive partnerships with aBlogToWatch (Watch enthusiasts - 500'000 unique visitors) and La Revue Polytechnique (Microtechnology publication - 2'800 subscribers / 8'000 readers).
2) Executed the company's first event (conference on the future of the workforce and AI, 20 guests).
3) Oversaw the organisation of the first watch making career fair with one of the world's most renowned watch fairs.
4) Revalorized existing content from the company's blog by creating attention grabbing posts on the company's LinkedIn page.

Developed a pipeline of more than 20 locations in key Swiss markets for two F&B Concepts (% Arabica Switzerland and Koku Ryu Ramen).

Created business plans for both concepts, including market research, competition analysis, and established a location comparison matrix.

Established a network of real estate experts throughout Switzerland (Zurich, Lucerne, Bern, Geneva and Lausanne), from realtors to construction companies.

Managed the administration of Baseforte SA, responsibilities include:
1) Setting up of the business relationship and financial processes (Account payable and receivable) between the fiduciary and the organisation,
2) Established the financial relationship between the company’s internal stakeholders and the fiduciary, as well as implemented a payment schedule, enabling reducing the payment terms from 60 to 30 days.
3) Put in place the employee compensation framework for future employees (i.e. Accident insurance, Pension plan, and job descriptions).

President of the Board of Directors and CEO for a company with a portfolio of Industrial Real Estate assets worth over 6 mio CHF.

Responsibilities:
- Oversee the administration of the company (Marketing, Operations and Finance)
- Asset Management
- Strategic Planning & Development

Achievements:
- 100% occupancy of all industrial units
- Cost reduction of approximately 30%

Assist Partners and inside sales representatives with getting Autodesk products to end users by providing Tier 2 level support to customers and partners (Distributors and Resellers) covering the EMEA region (100+).

Tasks include:
- Order processing (SAP)
- Contract and customer information administration (Salesforce and Siebel)
- License management (activation, registration, and troubleshooting)
- Partner account creation and on boarding for EMEA

Achievements:

- Ranked among the Top 5 performers in the Client Services team (80+ employees) with a 100% customer satisfaction score and over 20 transactions per day on average.
- Assisted with the integration of 2 new Autodesk acquisitions (Netfabb, Arnold) to the company's portfolio (order testing, migration of more than 100 existing Netfabb customers and partner on boarding in French, English, and German).
- Lead training efforts on the company's new Partner Web Services platform to the client services teams in Neuchatel, Birmingham, and Barcelona teams (audience of more than 80 co-workers)
- Trained a group of 7 people in the Direct Business role in our Barcelona Office, processing orders for direct customers, major accounts, and new acquisitions.
- Coached a group of 8 people in maintaining and creating new material for the customer service department's internal and external knowledge database.
- Conducted two webinars to an audience of 50+ Distribution Partners and co-workers on new company policies.
- Published more than 20 self-help articles to the Knowledge Database, which are used by agents and partners worldwide.

Assisted owners with the re-opening of a 25 room 3* establishment.
- Re-established relationships with the hotel's online distribution providers (Expedia, Booking.com, etc).
- Created, updated, and translated the hotel's social media presence (Facebook, TripAdvisor, Hotel Website, etc.)
- Audit of internal processes and provided recommendations to improve efficiency and effectiveness with the aim of transitioning to a 4* hotel & resort.
- Developed a customer experience map to find complimentary solutions such as airport transfer providers, ski packages, and tourism office partnerships.

- Taught beginner and intermediate skiers how to ski with a 100% success rate, whereby students were able to ski down on their own.
- Coached advanced skiers by expanding their horizons such as freeride, powder skiing, etc.
- Lead group excursions for corporate clients (Nestle, IMD, Swiss Life, JTI, among others)

Assisted owners with the re-opening of a 25 room 3* establishment.
- Re-established relationships with the hotel's online distribution providers (Expedia, Booking.com, etc).
- Created, updated, and translated the hotel's social media presence (Facebook, TripAdvisor, Hotel Website, etc.)
- Audit of internal processes and provided recommendations to improve efficiency and effectiveness with the aim of transitioning to a 4* hotel & resort.
- Developed a customer experience map to find complimentary solutions such as airport transfer providers, ski packages, and tourism office partnerships.

Provided operational support to the Director of Rooms, of a 170 room luxury property, by leading a team of more than 100 colleagues in 6 departments (Reception, Butler Service, Bell Service, Concierge, Housekeeping, and Spa).

Tasks included:

- Championed customer satisfaction and engagement by performing punctual internal audits of all departments (Reception, Butler service, Housekeeping, Concierge, Bell Service, and Spa).

- Analyzed and acted on customer inputs (TripAdvisor, Market Metrix surveys) in an effort to improve overall customer satisfaction (consistantly ranked N° 1 hotel in Cambodia on TripAdvisor and Conde Nast).

- Acted as the main point of contact for various delegations during their stay at the hotel during the ASEAN summit among other official visits (i.e. USA, France, Indonesia, Australia, etc).

- Implemented over 100 corporate standard operating procedures and created localized standard operating procedures for the rooms division, covering Butler Service, Reception, Bell Service, Concierge, and Spa.

Achievements:
- Spa Manager ad interim - led the spa team to a 20% improvement in their leading quality assurance (LQA) score over the span of two audits through role playing, targeted training, and frequent auditing.

- Food & Beverage Manager ad interim – organized and coordinated a VIP Event (12 people) for a well-known wine maker from Bordeaux in the fine dining restaurant.

- Successfully implemented the operational requirements for an important American Tour Operator (TAUCK), in order to integrate the property to their itinerary (personalized welcome, room preferences, food requirements, invoicing procedure, etc).

Corporate Leadership Program Associate with the objective of learning all of the standard operating procedures in the various departments of the Rooms Division (Housekeeping, Concierge, Butler Service, Front Desk).

Tasks:
- Organize the onsite training of the butler service team by the corporate Butler Manager (scheduling, training room reservation, print training material).
- Implement a hygiene and amenity setup checklist for the spa
- Shadowing of the department managers (FOM, Executive Housekeeper, Senior Butler, Chef Concierge)

Achievements:

- Complemented a job design project for the Executive Housekeeper, resulting in reducing the time to clean a room by 10 minutes, enabling housekeeping attendants to increase their daily output by 1 room.

- Taught beginner and intermediate skiers how to ski with a 100% success rate, whereby students were able to ski down on their own.
- Coached advanced skiers by expanding their horizons such as freeride, powder skiing, etc.
- Lead group excursions for corporate clients (Nestle, IMD, Swiss Life, JTI, among others)

Managed the daily operation of a 489 room hotel, supervising a team of more than 10 receptionist, providing operational support to the Bell, Concierge, and Club Level staff, Hotel Security, and acted as the main point of contact for hotel guests.

Tasks included:
- Oversee the hotel's 489 room inventory (departures, arrival, stayovers, etc)
- Listen to and resolve customer complaints
- Handle stressful situations (i.e. medical emergencies, fire alarms, hotel full turnover, etc.)
- Lead morning updates with the hotel's executive committee
- Schedule and manage vacation requests.
- Conduct annual performance reviews
- Participate in the hiring process (reviewing applications, conducting interviews, submitting requisition requests, etc)
- Respond to customer reviews (JD Power surveys, TripAdvisor reviews, etc)
- Acted as ad interim Assistant Night Manager and performed the daily night audit.

Achievements:
- Oversaw the successful roll-out (100% participation and completion rate) of new corporate standard operating procedures within the front office department.
- Managed a 48 hours shutdown of the hotel's PMS system, which required the manual management of the hotel's inventory, finding a solution with the hotel's IT specialist, and keeping upper management informed.

Provided operational support to the Director of Rooms, of a 170 room luxury property, by leading a team of more than 100 colleagues in 6 departments (Reception, Butler Service, Bell Service, Concierge, Housekeeping, and Spa).

Tasks included:

- Championed customer satisfaction and engagement by performing punctual internal audits of all departments (Reception, Butler service, Housekeeping, Concierge, Bell Service, and Spa).

- Analyzed and acted on customer inputs (TripAdvisor, Market Metrix surveys) in an effort to improve overall customer satisfaction (consistantly ranked N° 1 hotel in Cambodia on TripAdvisor and Conde Nast).

- Acted as the main point of contact for various delegations during their stay at the hotel during the ASEAN summit among other official visits (i.e. USA, France, Indonesia, Australia, etc).

- Implemented over 100 corporate standard operating procedures and created localized standard operating procedures for the rooms division, covering Butler Service, Reception, Bell Service, Concierge, and Spa.

Achievements:
- Spa Manager ad interim - led the spa team to a 20% improvement in their leading quality assurance (LQA) score over the span of two audits through role playing, targeted training, and frequent auditing.

- Food & Beverage Manager ad interim – organized and coordinated a VIP Event (12 people) for a well-known wine maker from Bordeaux in the fine dining restaurant.

- Successfully implemented the operational requirements for an important American Tour Operator (TAUCK), in order to integrate the property to their itinerary (personalized welcome, room preferences, food requirements, invoicing procedure, etc).