Summary
Translating creativity into results, I am an innovative multilingual marketing and communication expert who is looking to bring my passion for the luxury hospitality industry to Japan. From crafting compelling messaging to executing memorable campaigns, I have a proven track record of elevating brands to new heights. My expertise in adapting marketing strategies to different cultural and linguistic environments, along with my passion for cross-cultural communication, allows me to drive impactful results no matter where I go. With a proven track record of success in executing creative and effective campaigns, I am confident in my ability to drive growth and increase brand awareness on a global scale. I am eager to join a dynamic team and continue to drive growth and success in the luxury hospitality industry in Japan. Let's connect and explore how I can bring my unique perspective and expertise to your marketing efforts." Specialties: MarkCom strategy; Brand Management, Advertising campaign, Event marketing; Public Relations; Media planning; digital marketing;
Professional experiences
Marketing and communication expert
Since 2. january 2023
Mba in hospitality
EHL
Since 2. august 2023
Founder
MOëKA Couture
From September 2019 to September 2020
"When Tradition finally meets Modernity and they decide to dance the night away"
A prêt-à-porter collection of Moroccan inspired caftan for the modern fashionista.
Marketing communications manager
On Maternity Leave
From July 2019 to August 2023
Embarking on an exciting double journey this year; I will be discovering the blessings of motherhood and focusing on raising my babies within a complete different culture. At the same time, I will leverage this opportunity to build regional expertise in Asia; gather insights and knowledge of the Asian luxury consumers. That way, I will strengthen my profil as a Marketing expert with an extensive understanding of 3 major luxury markets: Switzerland, the Middle East and now Japan.
Executive board member & ceo
Swiss Arab Network
From September 2018 to July 2019
Marketing specialist
Etihad Airways
From January 2015 to September 2017
Summary: sole point of entry for marketing and communication related matters in Switzerland, covering all aspects including brand and B2B2C tactical campaigns (through offline & digital media), loyalty marketing, Public Relations, Social Media, Sponsorships & Events.
• Planned and implemented Etihad Airways Brand Development in Zurich through strategic actions, such as advertisements at Zurich Airport and organization of press trips to secure media exposure; actions resulted in the successful positioning of Etihad Airways as THE premium long-haul airline in Zurich and contributed to achieving a 9% market share in the first year
• Drove extensive brand activation through Zurich Film Festival sponsorship by successfully managing 20+ events and hosting 700+ guests including VIPs, executives, bloggers and media representatives; achieved return on investment targets for sponsorship and noticeably improved brand awareness
• Designed and developed Social Media actions, such as “Win a shopping trip of a lifetime” with famous Swiss Fashion blogger Sandra Bauknecht and pushed our loyalty program “Etihad Guests” through alliances with the social network a Small World; actions generated 17% increase in our Swiss program member base
• Designed and implemented highly visible B2C, B2B and media events, such as Etihad’s 10th anniversary, Zurich Fashion Days, Dreamliner Launch, Etihad Mobile Exhibition (cabins showcase inside a truck); received very positive feedback from stakeholders and generated great media exposure
Marketing coordinator
Etihad Airways
From October 2013 to January 2015
Interim marketing and communication talent on call
Interims
From March 2013 to July 2013
Mini marketing and sales assistant
BMW GROUP
From November 2011 to June 2012
• Supervised dealers marketing plans in 23 markets to ensure effective communication and guarantee brand integrity in the region
• Wrote and edited articles for internal and external publications such as Panamericana Magazine
• Defined and implemented key events, sponsorship, partnerships and advertising campaigns in the region
• Planned and implemented marketing and communications activities for the region, including engagement creation on key social networks, newsletter creation and steering of local creative agencies to support brand development; increased traffic on MINI Latin America and Caribbean websites by +10% on average
Marketing and communication assistant
Siemens Healthineers
From February 2010 to February 2011
• Co-developed the division’s strategic marketing plan and execution of the annual field communications plan
• Planned and implemented internal communications: company generic and tailor-made Siemens presentations, market review presentations, product launches, division’s internal promotion
• Supported division’s Marketing Manager in a new X-ray product launch
• Developed marketing materials, collaterals (print and digital) and articles in cooperation with external agencies and technical writers
• Organized and managed events and trade shows throughout the country
Trade support securities services
BNP Paribas Asset Management
From September 2008 to January 2010
• Building and developing strong relationships with brokers, financial institutions & other third parties
• Trader’s support regarding various market regulations - Fixed Income and Money Market transactions
• Client services
• Applying market thinking & awareness using different financial tools (Bloomberg, Minerva, Swift)
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