photo de profil d'un membre

Charlotte Coulon

Coulon Charlotte_CV_FR_2025

Résumé

Whether it is to promote the brand’s image through a product, a service, or a mission, companies call on me because I am determined to see the projects they entrust to me through.
They also appreciate my analytical and proactive skills based on a thorough knowledge of consumer behaviour and a keen sense of observation.

It is said that I am congruent because I communicate with authenticity and conviction while adjusting to the context so as to achieve a successful outcome for everyone. I am agile, so I keep an eye on the evolution of the society to develop innovative ideas and projects.

I am very loyal to strong values such as ethics, perseverance and achievement, moreover I admire those who have built a sustainable and innovative business.
I know how to create and consolidate lasting collaborations with the media, influencers and other stakeholders. I have good listening skills which make interactions fluent so as to identify the needs of each party and provide them relevant and effective solutions.

With a natural sensitivity to see the world from different points of view, I improve the notoriety and positioning of a brand or an institution by integrating, transmitting its mission, sharing its values as well as its heritage, with all the passion and know-how necessary.

Should you also need to differentiate and promote yourself through a product, a service or a specific mission, I would be pleased to discuss with you

Expériences professionnelles

Pr & partnerships

Mido Watches , Le locle

De Mars 2023 à Mars 2024

Pr account manager

PR/TICULAR GMBH , Lausanne - CDI

De Octobre 2020 à Juin 2022

Project management & executive assistant (short mission)

Maison Béthel , Blonay

De Mai 2020 à Octobre 2020

Public relation coordinator

CHOPARD , Meyrin

De Avril 2019 à Avril 2020

Junior consultant

Le Point Commun , Fribourg

De Octobre 2018 à Janvier 2019

Sales assistant (student job)

Hermès , Genève

De Juillet 2018 à Mars 2019

Executive assistant - hotel opening for curio collection by hilton (internship with ehl)

LES MAISONS LELIEVRE - HÔTELS & RESAURANTS

De Juillet 2017 à Décembre 2017

Front office trainee (with ehl)

Hotel Castillo de Gorraiz Golf & Spa , Pamplona

De Juillet 2015 à Janvier 2016

Team member (student job)

TAKINOA - Food for Joy , Lausanne

De Novembre 2014 à Juin 2017

Hostess

Symporg SA

De Septembre 2014 à Septembre 2014

Events project trainee (before ehl)

Symporg SA , Geneva

De Octobre 2013 à Août 2014

Formations complémentaires

Community Management & Brand Content

CAD School Communication & Arts

2023 à 2023

- Produce visual content
- Create videos entirely adapted to the Internet with a smartphone
- Develop an effective and measurable content strategy
- Establish a dialogue strategy adapted to social networks and users' expectations
- Amplify the image and loyalty of a brand by developing the engagement of its community on the selected social networks
- Evaluate and exploit the quantitative and qualitative results of organic posts and paid advertisements on SM
- Use FB Business Manager and SM tools

Marketing Digital & Socia Media

CAD School Communication & Arts

2022 à 2022

- Develop a measurable and effective digital marketing strategy
- Select & use various online media and means of communication
- Apply the rules of digital content to attract, retain & incite online users to action
- Optimize and make profitable digital communication investments
- Establish a dialogue strategy adapted to social networks and to the expections of target audiences

Associations

Workaway

Volunteer in the development of an Hostel (front office, bar, HK, Activities)

EHL Photo

Events

Sea Shepherd

Volunteer - in process

Parcours officiels

2019 – EHL Campus Lausanne – Bachelor of Science in International Hospitality Management

Langues

Anglais - Courant

Espagnol - Courant

Français - Langue maternelle

Allemand - Notion

Compétences

Crisis Communications
BRAND MANAGEMENT
Event Management
Project Management
Budget Control
Sponsorship
Commercial Development
Managing individual and group bookings
account management
Public Relations
marketing communication
Marketing Campaign Management
Visual communication
influencer marketing

Centres d'intérêt

  • Diving; Swimming (former high-level athlete); Yoga; Latino Dance; Painting/Drawing; Protection of our Oceans & Seas; Photography