Résumé
Blending Tradition, Innovation & Human Connection in Wine and Hospitality
With over 20 years of experience in strategic and operational management, I am an accomplished executive passionate about repositioning heritage brands and developing premium networks in the wine and gastronomy sectors. My leadership bridges strategy, authenticity, and client experience, with a strong focus on results and storytelling.
:sparkles: Tradition & Innovation :sparkles:
The future of wine and hospitality lies in this balance. After leading strategic projects in luxury, wine, and hospitality, I am ready to bring this vision into new international and digital challenges — where heritage meets modern strategy.
From a background in diplomacy, energy, and executive management, to leading a historic Swiss wine estate and presiding over a wine interprofession, my journey reflects a blend of strategic insight and cultural sensitivity. Through EHL & WSET training, I connect business strategy with hospitality excellence and luxury branding.
What drives me:
Transforming excellence into memorable experiences — where a glass of wine, a terroir, or a luxury stay becomes a story, an emotion, and a lasting connection.
:white_check_mark: Strategic leadership & cross-sector management (wine, luxury, hospitality)
:white_check_mark: Proven expertise in brand positioning, digital storytelling & market development
:white_check_mark: Strong international network across F&B, wine & premium hospitality
Open to new opportunities in luxury, F&B, and hospitality — where authenticity and innovation meet.
Let’s connect over a conversation or a glass of wine — in Lausanne, Geneva, or anywhere inspiration flows.
Tradition. Innovation. Experience. Emotion.
Expériences professionnelles
Managing partner
Nexa Laboratory
Depuis le 02 janvier 2025
As Managing Partner of NEXA Laboratory, I curate strategic and emotional intelligence for brands in the worlds of wine, hospitality, and culture. Each project is crafted with precision, empathy, and timeless aesthetic — turning insight into resonance, and method into memory.
President of the communauté de la vigne et des vins de lavaux (cvvl)
ETAT DE VAUD
De Janvier 2023 à Décembre 2025
• Led Lavaux’s interprofession, steering strategic reform and international outreach projects.
• Oversaw interprofessional work on AOC/AOP reform for the region.
• Directed high-visibility projects, including Lavaux’s presentation at the World Heritage Days in Bordeaux.
• Enhanced international visibility through Lavaux’s membership in CERVIM (European center for mountain & steep-slope viticulture).
• Coordinated winegrowers, launched collective communication, and represented appellation interests with cantonal authorities.
Managing director
DOMAINE LOUIS BOVARD , Cully - CDI
De Mai 2019 à Avril 2025
Independent marketing & communication manager in f&b sector
selfemployement
De Janvier 2019 à Mai 2019
Key account manager - temporary assignment
RELAIS COM Sàrl
De Novembre 2018 à Janvier 2019
Supporting clients in the implementation of communication strategies, in order to enhance their image and develop their notoriety.
Master class in culinary arts
ECOLE HOTELIERE DE LAUSANNE
De Février 2018 à Juillet 2018
An intensive, 5-month program designed for candidates who have a first degree and a passion for food and beverage. During this program, canidadates will develop your practical cooking skills and learn the industry standards and procedures for running a restaurant business.
Manager customer affairs (former head of customer affairs a.i.)
Swissgrid Ltd
De Avril 2016 à Juin 2017
Head of a team of 4, responsible for the development and the extension of the key account networks on national level. Collaboration on the further development and consolidation of the corporate strategy in the range of stakeholdermanagement. Head of project „Swiss Pylon Design“: a new generation of Swiss electricity pylons which are both suitable for the future of energy while also providing yet another alternative to traditional pylons
Manager customer affairs
Swissgrid Ltd
De Octobre 2015 à Mars 2016
Establishment, consolidation and maintenance of key accounts relationships. As a single point of contact and as matchmaker among the most important stakeholders I’m responsible to manage the different needs and tasks of the specific contact persons.
Building bridges between internal specialist areas and stakeholders, especially concerning coordination, balance of interest as well as solution finding.
Conception, organization and development of technical event and topic-specific dialogue-platforms.
Manager customer affairs
Swissgrid Ltd
De Octobre 2015 à Novembre 2017
Establishment, consolidation and maintenance of key accounts relationships. As a single point of contact and as matchmaker among the most important stakeholders I’m responsible to manage the different needs and tasks of the specific contact persons.
Building bridges between internal specialist areas and stakeholders, especially concerning coordination, balance of interest as well as solution finding.
Conception, organization and development of technical event and topic-specific dialogue-platforms.
Manager customer affairs (former head of customer affairs a.i.)
Swissgrid Ltd
De Octobre 2015 à Novembre 2017
Grid dialogue
Swissgrid Ltd
De Avril 2010 à Septembre 2015
I worked in the communication department of Swissgrid Ltd. Since 2010 I’m in charge of the grid communication. Beside the management of stakeholders in politics and economics, I was responsible for communication of the several grid extension projects, especially managing the groups of interest, environmental organizations, national and cantonal politics as well as the relationship with Europe. In addition I was involved in different projects concerning corporate appearance (Exhibitions, film, music etc.), and editorial work in German, Italian, French, and English.
Deputy exhibition manager
Körperwelten
De Octobre 2009 à Avril 2010
• Operational lead for a 50-person onsite team.
• Managed marketing, public relations, and internal/external communications.
• Coordinated logistics and operations to ensure efficiency.
• Supervised daily activities to guarantee optimal visitor experience.
Assistant head of cultural department
Consulate General of Switzerland in New York
De Août 2005 à Novembre 2009
The position at the Consulate General of Switzerland allowed me to operate in New York, one of the biggest international centres for music, film, theatre, dance, visual art, literature and science. The cultural department aimed at promoting and facilitating the artistic and cultural relationships between Switzerland and not only American institutions, but also the European partners such as Germany, France and Italy. My activity in New York focused on the coordination, promotion and management of events, concerning the arts and artists in New York and around, which were linked in various ways to Switzerland.
Provision of support for Swiss artists in New York and promotion of cooperation
between American, European and Swiss artists and institutions.
Project manager
Deutscher Musikrat
De Mars 2004 à Décembre 2004
Contributed to major international cultural events, including the Polish-German Contemporary Music Workshop (Warsaw Autumn Festival 2004), Music Criticism Seminar (Bonn), and Zikomm Festival in Berlin (500 participants).
Project manager
Deutscher Musikrat gGmbh
De Mars 2004 à Décembre 2004
Nexa Laboratory
Formation complémentaire
WSET Level 3
2020 à 2021
Parcours officiels
Langues
Allemand - Courant
Anglais - Courant
Espagnol - Notion
Français - Courant
Italien - Langue maternelle
Compétences
Centres d'intérêt
- Wine & Spirits
linkedin
website