Résumé
Translating creativity into results, I am an innovative multilingual marketing and communication expert who is looking to bring my passion for the luxury hospitality industry to Japan. From crafting compelling messaging to executing memorable campaigns, I have a proven track record of elevating brands to new heights. My expertise in adapting marketing strategies to different cultural and linguistic environments, along with my passion for cross-cultural communication, allows me to drive impactful results no matter where I go. With a proven track record of success in executing creative and effective campaigns, I am confident in my ability to drive growth and increase brand awareness on a global scale. I am eager to join a dynamic team and continue to drive growth and success in the luxury hospitality industry in Japan. Let's connect and explore how I can bring my unique perspective and expertise to your marketing efforts." Specialties: MarkCom strategy; Brand Management, Advertising campaign, Event marketing; Public Relations; Media planning; digital marketing;
Expériences professionnelles
Marketing and communication expert
Depuis le 02 janvier 2023
Mba in hospitality
EHL
Depuis le 02 août 2023
Founder
MOëKA Couture
De Septembre 2019 à Septembre 2020
"When Tradition finally meets Modernity and they decide to dance the night away"
A prêt-à-porter collection of Moroccan inspired caftan for the modern fashionista.
Marketing communications manager
On Maternity Leave
De Juillet 2019 à Août 2023
Embarking on an exciting double journey this year; I will be discovering the blessings of motherhood and focusing on raising my babies within a complete different culture. At the same time, I will leverage this opportunity to build regional expertise in Asia; gather insights and knowledge of the Asian luxury consumers. That way, I will strengthen my profil as a Marketing expert with an extensive understanding of 3 major luxury markets: Switzerland, the Middle East and now Japan.
Executive board member & ceo
Swiss Arab Network
De Septembre 2018 à Juillet 2019
Marketing specialist
Etihad Airways
De Janvier 2015 à Septembre 2017
Summary: sole point of entry for marketing and communication related matters in Switzerland, covering all aspects including brand and B2B2C tactical campaigns (through offline & digital media), loyalty marketing, Public Relations, Social Media, Sponsorships & Events.
• Planned and implemented Etihad Airways Brand Development in Zurich through strategic actions, such as advertisements at Zurich Airport and organization of press trips to secure media exposure; actions resulted in the successful positioning of Etihad Airways as THE premium long-haul airline in Zurich and contributed to achieving a 9% market share in the first year
• Drove extensive brand activation through Zurich Film Festival sponsorship by successfully managing 20+ events and hosting 700+ guests including VIPs, executives, bloggers and media representatives; achieved return on investment targets for sponsorship and noticeably improved brand awareness
• Designed and developed Social Media actions, such as “Win a shopping trip of a lifetime” with famous Swiss Fashion blogger Sandra Bauknecht and pushed our loyalty program “Etihad Guests” through alliances with the social network a Small World; actions generated 17% increase in our Swiss program member base
• Designed and implemented highly visible B2C, B2B and media events, such as Etihad’s 10th anniversary, Zurich Fashion Days, Dreamliner Launch, Etihad Mobile Exhibition (cabins showcase inside a truck); received very positive feedback from stakeholders and generated great media exposure
Marketing coordinator
Etihad Airways
De Octobre 2013 à Janvier 2015
Interim marketing and communication talent on call
Interims
De Mars 2013 à Juillet 2013
Mini marketing and sales assistant
BMW GROUP
De Novembre 2011 à Juin 2012
• Supervised dealers marketing plans in 23 markets to ensure effective communication and guarantee brand integrity in the region
• Wrote and edited articles for internal and external publications such as Panamericana Magazine
• Defined and implemented key events, sponsorship, partnerships and advertising campaigns in the region
• Planned and implemented marketing and communications activities for the region, including engagement creation on key social networks, newsletter creation and steering of local creative agencies to support brand development; increased traffic on MINI Latin America and Caribbean websites by +10% on average
Marketing and communication assistant
Siemens Healthineers
De Février 2010 à Février 2011
• Co-developed the division’s strategic marketing plan and execution of the annual field communications plan
• Planned and implemented internal communications: company generic and tailor-made Siemens presentations, market review presentations, product launches, division’s internal promotion
• Supported division’s Marketing Manager in a new X-ray product launch
• Developed marketing materials, collaterals (print and digital) and articles in cooperation with external agencies and technical writers
• Organized and managed events and trade shows throughout the country
Trade support securities services
BNP Paribas Asset Management
De Septembre 2008 à Janvier 2010
• Building and developing strong relationships with brokers, financial institutions & other third parties
• Trader’s support regarding various market regulations - Fixed Income and Money Market transactions
• Client services
• Applying market thinking & awareness using different financial tools (Bloomberg, Minerva, Swift)
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